‘Come in for One Minute’: Inside the 7 October Nova Exhibition in London | A Survivor’s Plea (2026)

The Nova exhibition, a harrowing reminder of the October 7th massacre, has arrived in London, sparking both reflection and controversy. This immersive experience, which has already traveled to New York, aims to confront those who deny the gravity of the events that unfolded at a music festival in Israel. The exhibition, as described by co-organiser Elkana Bohbot, is a powerful testament to the lives lost and the trauma endured. But what makes this particular exhibition so compelling is its ability to confront the deniers head-on, inviting them to bear witness to the horrors that unfolded.

One of the most striking aspects of the exhibition is its use of personal belongings and first-hand accounts. Visitors are greeted by a room filled with shoes, each evoking the memories of those who fled, and the hair and footwear that became evidence of the concentration camps' crimes. But it is the immersive experience that truly drives home the impact. A three-minute film, shown to visitors, captures the bliss of the partygoers and the beauty of the sunrise, before abruptly cutting to the moment the music stops and the red alert is sounded. The next room, a chaotic and noisy space, is scattered with the belongings of the participants, along with pro-cam footage and audio recordings that provide a harrowing account of the events that unfolded.

The exhibition also includes CCTV footage from a bomb shelter near the festival, where young men and women hid for their lives. The footage shows the terrorists throwing grenades, and the brave actions of Aner Shapiro, a British-Israeli citizen and off-duty Israeli soldier, who threw out as many as 11 grenades before being killed. The first-hand accounts and footage provide a stark reminder of the human cost of the attack, and the exhibition serves as a powerful reminder of the importance of bearing witness to such atrocities.

However, the exhibition has also sparked controversy, with some claiming it is a piece of political propaganda. But Elkana Bohbot's request to those who might turn up to demonstrate in London is a powerful statement: 'Come in for one minute. Not an hour but just one minute. Come inside. That's it.' This invitation is a call to action, a plea for people to bear witness to the horrors that unfolded, and to confront the deniers head-on. It is a reminder that, in the face of such atrocities, we must not turn away, but instead must stand together in remembrance and reflection.

The Nova exhibition is a powerful reminder of the importance of bearing witness to such atrocities, and a call to action for those who deny the gravity of the events that unfolded. It is a testament to the lives lost and the trauma endured, and a plea for people to come together in remembrance and reflection. As Aner Shapiro's parents, Moshe and Shira, said, the exhibition is a manifestation of how important it is to do this over and over again, in more and more places. It is a call to action for all of us to confront the deniers and to bear witness to the horrors that unfolded on October 7th.

‘Come in for One Minute’: Inside the 7 October Nova Exhibition in London | A Survivor’s Plea (2026)
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